"Sam Baron currently works as a designer for brands such as Vista Alegre, Hennessy or Dinh Van along the creative direction of the design area of Fabrica. Sam Baron's perennial re-readings and reinterpretations of traditional know-hows (handcraft or industrial) shrewdly interrogate on the utility of today's material productions and the very existence of new objects. By anchoring his creations in an artistic and functional inquiry, without omitting cultural and historical narrations, Sam Baron places his outlook in our everyday life and its contemporaneity."
